AI-Powered Ads Built For Solar
Marketing built exclusively for solar installation companies.
High-end customers. Higher value. We install a complete acquisition system — paid social, AI lead qualification, follow-up, and booked appointments — so solar consultations stop slipping through the cracks.
From the first click to PTO
Every solar project follows a process. So does our marketing.
From site assessment to Permission to Operate, your installs follow a clear sequence. Our system runs the same way — built to keep qualified homeowners flowing into your pipeline at every stage.
STAGE 01 — ASSESS
Attract the right homeowners
Not every click is the right opportunity. We build campaigns and landing pages designed to attract homeowners who actually fit your ideal customer profile.
STAGE 02 — CAPTURE
Capture and organize every lead
No lead should sit in an inbox or get lost in a spreadsheet. Every opportunity is captured and routed automatically — so your team always knows what happens next.
STAGE 03 — BUILD
Build the acquisition foundation
Ads, landing pages, qualification, follow-up, booking, CRM — the infrastructure goes in first. Traffic only matters when there's a system in place to catch it.
STAGE 04 — CONNECT
Connect marketing to your sales process
A homeowner sees your ad, submits their info, gets qualified, and lands on your team's calendar — a clear path from first click to consultation.
STAGE 05 — OPTIMIZE
Monitor, test, and improve
We don't launch and walk away. We track performance, test messaging and offers, and keep tightening the system — because the goal is to make it perform.
One system
Every part of the pipeline, working from the same flight plan.
What's included
One system. Every part of the pipeline.
Rather than piecing together vendors, you get a single, complete Homeowner Acquisition System.
Paid Social Advertising
Facebook & Instagram campaigns built and optimized specifically for solar installation offers.
- Campaign strategy
- Creative & targeting
- Weekly optimization
AI Lead Qualification & Follow-Up
Every lead gets a response in minutes — not days — with AI SMS, email, and missed-call text-back.
- AI SMS conversations
- Missed call text-back
- Automated nurturing
CRM & Sales Pipeline
A live pipeline dashboard so you always know what's booked, what's cold, and what needs attention.
- Appointment booking automation
- Opportunity management
- Lead tracking
Reporting & Optimization
Straightforward monthly reporting on what matters: cost per lead, booked estimates, and close rate.
- Monthly performance reports
- Funnel optimization
- Marketing analytics
Built for the full pipeline
Not another lead list. A better path to the appointment.
A look at how a traffic-first approach differs from the system we build for solar installers.
Campaign focus
×Clicks and form fills
✓Homeowners who fit your service area
Lead follow-up
×A callback when someone is free
✓Automated SMS, email and missed-call follow-up
Lead qualification
×Every inquiry treated the same
✓Conversations designed to surface fit and intent
Appointment flow
×Leads handed off to an inbox
✓A path from inquiry to a booked consultation
Visibility
×Reporting focused on lead volume
✓A pipeline with booked estimates and close rate
Territory
×The same offer sold to nearby competitors
✓One solar company per territory
Good questions, straight answers
Frequently asked questions.
What does TG Digital Marketing actually do?
We build a Homeowner Acquisition System for solar installation companies: Facebook and Instagram ads, landing pages, AI-assisted lead qualification and follow-up, appointment booking, a CRM pipeline, and performance reporting.
Do you work with solar companies in my area?
We work with one solar company per territory. Share the ZIP codes you serve on a strategy call and we’ll check whether your area is available before discussing a campaign.
Are the leads exclusive to my company?
Our territory approach is designed so we don’t build the same system for a competing solar company in your territory. We’ll confirm the geographic scope with you before moving forward.
How do you handle new leads and follow-up?
Inquiries are captured in a pipeline and followed up through AI-assisted SMS and email, including missed-call text-back. The goal is to keep conversations moving toward a consultation while giving your team visibility into what needs attention.
Which advertising channels do you manage?
Our current offer focuses on paid social campaigns on Facebook and Instagram, with creative, targeting, landing pages and ongoing optimization built around solar installation offers.
What does it cost, and is ad spend included?
The right scope depends on your market, territory and goals. We’ll discuss the proposed service fee, advertising budget and what each covers on a strategy call before you commit.
How soon will we see results?
Timing varies by market, budget, offer and how quickly your team can handle consultations. We set up the acquisition and follow-up system first, then monitor lead quality, booked estimates and close rate so changes are based on what’s actually happening.
Do you guarantee booked jobs or a return on ad spend?
No agency can responsibly guarantee signed solar projects or a specific return. We focus on building a measurable path from ad to consultation, then use reporting and testing to improve it over time.
One company per ZIP code
See if your ZIP code is still open.
We only ever work with one solar company per territory — so the system we build for you never competes with a neighbor down the road.
Let's talk about your market
Book a 30-minute strategy call.
Choose a time below to talk through your territory, current lead flow and where your sales process could improve.
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